If the first post of the series had Microsoft dominating the traditional areas of computing, today we take a dive in to the Google dominated areas. While Google has continued to innovate in search, email and IM service, even Microsoft has come up with some solid innovations in these areas. Continue reading →
Bajaj Allianz has just started to do a good job on twitter. It has been tweeting its ‘jiyobefikar’ youtube stream on twitter. It is trying to create some buzz through it’s alliance with the movie Paa. But, truly speaking they can do a much better job.
As unexpected as it might sound, LIC has been doing quite a good job on FB. It posts all the latest news related to LIC on Facebook. Though it is yet to have a Twitter handle, it has done a better job than the others. Continue reading →
Social media is all about engaging your consumers. Pampers maintains club group called cafemom for expectant mothers where they get a chance to interact with each other and address common pregnancy questions and issues. In addition this they have a highly interactive twitter page. Continue reading →
So, What does this Retweet feature mean for different people?
For the social media marketer, the spammer, the twitter lover and the sentiment analysis application coder Continue reading →
Royal Challengers of Bangalore got it bang on by targeting the people who tend to influence the cricketing conversation going around the country. The people who follow cricinfo like their Bible, the people who would share every piece of cricket information they get on their Facebook profiles and twitter micro-blogs. What I mean to say, is that the Royal Challengers of Bangalore went the social media way. Continue reading →
Indian banks are just starting to get social online, with ICICI Bank taking a small lead of sorts. Currently not many Indian banks are leveraging the power of web 2.0 social media platforms to engage and connect with their customers. In a series which we kick start today, we’ll explore social media presence of some modern Indian Banks. Continue reading →
Very recently, (ok so February, 2009 to be precise), the name recognized world over, for its high-end and suave shoes and bags, Jimmy Choo opened its first ever stand alone store in India. According to a statement by Tamara Mellon, Founder & President of Jimmy Choo ltd, the company is planning around seven stores in India in the next five years! Continue reading →
Dell has always been known for its brilliant customer support and Social Media presence is customer support 2.0 for sure. Microreviews team thought to taking a dive into the web of Social Media created Dell. We must say that we have been blown away by their social media presence right from their website to their blog to their Facebook, Twitter, LinkedIn, Flickr and YouTube presence. Continue reading →
By the time Social Media gained its grounds, Wal-Mart was already big – big enough to have generated a lot of resentment,hate and criticism(particularly for its labor practices). Wal-Mart thought of clearing the air through the two-way platform that Social Media is. Continue reading →