Microreviews

Apple Google Microsoft Tablets Search Facebook

November 25, 2009
by ArchieIndian
2 Comments

Microsoft vs Google – 2009 – Part 2 – Search, Email and IM

If the first post of the series had Microsoft dominating the traditional areas of computing, today we take a dive in to the Google dominated areas. While Google has continued to innovate in search, email and IM service, even Microsoft has come up with some solid innovations in these areas. Continue reading

November 24, 2009
by admin
7 Comments

The Insurance sector and Social media

Bajaj Allianz has just started to do a good job on twitter. It has been tweeting its ‘jiyobefikar’ youtube stream on twitter. It is trying to create some buzz through it’s alliance with the movie Paa. But, truly speaking they can do a much better job.

As unexpected as it might sound, LIC has been doing quite a good job on FB. It posts all the latest news related to LIC on Facebook. Though it is yet to have a Twitter handle, it has done a better job than the others. Continue reading

November 20, 2009
by admin
16 Comments

Baby care goes social

Social media is all about engaging your consumers. Pampers maintains club group called cafemom for expectant mothers where they get a chance to interact with each other and address common pregnancy questions and issues. In addition this they have a highly interactive twitter page. Continue reading

November 12, 2009
by admin
4 Comments

Royal Challengers Bangalore – Creating the online Buzz

Royal Challengers of Bangalore got it bang on by targeting the people who tend to influence the cricketing conversation going around the country. The people who follow cricinfo like their Bible, the people who would share every piece of cricket information they get on their Facebook profiles and twitter micro-blogs. What I mean to say, is that the Royal Challengers of Bangalore went the social media way. Continue reading

November 10, 2009
by admin
6 Comments

A pair of Jimmy Choos..

Very recently, (ok so February, 2009 to be precise), the name recognized world over, for its high-end and suave shoes and bags, Jimmy Choo opened its first ever stand alone store in India. According to a statement by Tamara Mellon, Founder & President of Jimmy Choo ltd, the company is planning around seven stores in India in the next five years! Continue reading

November 3, 2009
by admin
4 Comments

Social Media – The Dell Way

Dell has always been known for its brilliant customer support and Social Media presence is customer support 2.0 for sure. Microreviews team thought to taking a dive into the web of Social Media created Dell. We must say that we have been blown away by their social media presence right from their website to their blog to their Facebook, Twitter, LinkedIn, Flickr and YouTube presence. Continue reading

November 1, 2009
by Vikash
11 Comments

Wal-Mart vs Target – their SMM campaign[Segment-Retail]

By the time Social Media gained its grounds, Wal-Mart was already big – big enough to have generated a lot of resentment,hate and criticism(particularly for its labor practices). Wal-Mart thought of clearing the air through the two-way platform that Social Media is. Continue reading