September 10, 2010
by ArchieIndian
2 Comments
The buzz on these mediums was so high, that people wanted to measure the impact of these mediums as a marketing tool. With the exponentially growing power of this media, the next logical step was to see it as reflection for all that a brand did on its other marketing mediums. The question was how? It was time for the good old Analytics tools to evolve and a new round of innovation to measure this medium Continue reading
March 10, 2010
by AP
2 Comments
“When everyone is playing social games with friends, then why play akele?” This is the main tagline of an Indian social networking website for its recently launched social games. Being a Internet freak I feel that these games are just … Continue reading
February 2, 2010
by admin
11 Comments
if you have some queries about Social Media in India, who do you ask? Every second person on twitter claims to be a social media champion. Who do you trust? So, I thought of coming up with a list of people, to whom you can ask your questions and be rest assured, these people will come out with the right answers at most times than not. Continue reading
December 18, 2009
by admin
12 Comments
Is Social Media actually working in India? Is Social Media Marketing the only thing selling through social media? Is India getting into the social media wave too? Can you help your business through social media in India ? What should you be doing if you want to do the social media marketing for yourself, or your brand for that matter? So What all do you need to be doing to undertake a successful social media campaign in India. Continue reading
December 9, 2009
by AP
2 Comments
Dell told Bloomberg on Tuesday that it has earned an estimated $6.5 million in sales of PCs, accessories, and software, thanks to promotions on Twitter. Continue reading
November 24, 2009
by admin
7 Comments
Bajaj Allianz has just started to do a good job on twitter. It has been tweeting its ‘jiyobefikar’ youtube stream on twitter. It is trying to create some buzz through it’s alliance with the movie Paa. But, truly speaking they can do a much better job.
As unexpected as it might sound, LIC has been doing quite a good job on FB. It posts all the latest news related to LIC on Facebook. Though it is yet to have a Twitter handle, it has done a better job than the others. Continue reading
November 20, 2009
by admin
16 Comments
Social media is all about engaging your consumers. Pampers maintains club group called cafemom for expectant mothers where they get a chance to interact with each other and address common pregnancy questions and issues. In addition this they have a highly interactive twitter page. Continue reading
November 18, 2009
by admin
7 Comments
So, What does this Retweet feature mean for different people?
For the social media marketer, the spammer, the twitter lover and the sentiment analysis application coder Continue reading
November 14, 2009
by admin
5 Comments
After exploring ICICI Bank’s digital endeavours now we bring you a coverage on HSBC Bank, the world’s local bank as they say. Continue reading
November 12, 2009
by admin
4 Comments
Royal Challengers of Bangalore got it bang on by targeting the people who tend to influence the cricketing conversation going around the country. The people who follow cricinfo like their Bible, the people who would share every piece of cricket information they get on their Facebook profiles and twitter micro-blogs. What I mean to say, is that the Royal Challengers of Bangalore went the social media way. Continue reading