YouTube takes 3 billion video views a day. Thats every person on earth watching half a youtube video every day. After IPTV, Now companies have started with products like google TV and Apple TV cashing on internet’s on demand media content … Continue reading →
if you have some queries about Social Media in India, who do you ask? Every second person on twitter claims to be a social media champion. Who do you trust? So, I thought of coming up with a list of people, to whom you can ask your questions and be rest assured, these people will come out with the right answers at most times than not. Continue reading →
Just two months back, when we published our report on the customer service and business model of “Zappos” @ Microreviews, I had a discussion with ArchieIndian (author of that post) if we could expect a Zappos in India. It won’t be … Continue reading →
Roti, Kapda aur Makaan (food, clothing and shelter) are still the three most important necessities for people in rural India. But one more important thing they need is a source of light at night. The only affordable source which they … Continue reading →
Bajaj Allianz has just started to do a good job on twitter. It has been tweeting its ‘jiyobefikar’ youtube stream on twitter. It is trying to create some buzz through it’s alliance with the movie Paa. But, truly speaking they can do a much better job.
As unexpected as it might sound, LIC has been doing quite a good job on FB. It posts all the latest news related to LIC on Facebook. Though it is yet to have a Twitter handle, it has done a better job than the others. Continue reading →
Indian banks are just starting to get social online, with ICICI Bank taking a small lead of sorts. Currently not many Indian banks are leveraging the power of web 2.0 social media platforms to engage and connect with their customers. In a series which we kick start today, we’ll explore social media presence of some modern Indian Banks. Continue reading →
Very recently, (ok so February, 2009 to be precise), the name recognized world over, for its high-end and suave shoes and bags, Jimmy Choo opened its first ever stand alone store in India. According to a statement by Tamara Mellon, Founder & President of Jimmy Choo ltd, the company is planning around seven stores in India in the next five years! Continue reading →
And Zappos.com answers “We are ever evolving. If we want to continue to stay ahead of our competition, we must continually change and keep them guessing. They can copy our images, our shipping, and the overall look of our web site, but they cannot copy our people, our culture, or our service. As long as embracing constant change is a part of our culture, they will not be able to evolve as fast as we can.” Continue reading →