Microreviews

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November 24, 2009
by admin
7 Comments

The Insurance sector and Social media

Bajaj Allianz has just started to do a good job on twitter. It has been tweeting its ‘jiyobefikar’ youtube stream on twitter. It is trying to create some buzz through it’s alliance with the movie Paa. But, truly speaking they can do a much better job.

As unexpected as it might sound, LIC has been doing quite a good job on FB. It posts all the latest news related to LIC on Facebook. Though it is yet to have a Twitter handle, it has done a better job than the others. Continue reading

November 1, 2009
by Vikash
11 Comments

Wal-Mart vs Target – their SMM campaign[Segment-Retail]

By the time Social Media gained its grounds, Wal-Mart was already big – big enough to have generated a lot of resentment,hate and criticism(particularly for its labor practices). Wal-Mart thought of clearing the air through the two-way platform that Social Media is. Continue reading