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India is called the country of three C’s: Cricket, Cinema and Congress. India loves Cricket and its cricket stars. India is among the few countries where its own film industry, better known as Bollywood beats Hollywood. Also, Congress has been a long time darling of India as far as politics is concerned.It goes without saying,that India follows what the three C’s follow.

It came as no surprise to me when India’s top movie stars like Shahrukh Khan, Priyanka Chopra, Abhishek Bachchan etc. joined Twitter to market their movies.

But, the fact that Bollywood’s highest earning movie, 3 Idiots releases on Youtube just three months after its Global release does signal Bollywood’s new found love in Youtube.

Congress embraced this new age media  by creating fan pages for Rahul Gandhi and the Indian Prime Minister, Dr. Manmohan Singh. Shashi Tharoor has over 600,000 followers on twitter and his ‘human’ tweets make sure, he is in the news at all times.

Last but not the least, IPL 3.0 will be telecast live on Youtube. This can be considered the ultimate tribute of  the IPL to the new age Indian who loves youtube as much as he loves cricket.

So, What is next? We will wait ,watch and see the inevitable coming . And, yes we will keep you updated.

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