Yes, I admit that I had written twitter off,a year and a half back and I was wrong. For all those who still think, Twitter is for a pseudo group of people who are talking among themselves.
- DellOutlet on Twitter doing the business
Few months back, I had gone on to say, Twitter is almost becoming a place where marketers are talking amongst each other. However, as we all realize the success that twitter has been, as it changes its tag from “What are you doing?” to “What’s happening?”, all brands which wrote off social media have a lesson or two to learn from some other brands which are now starting to leverage money from Twitter.
Earlier this year, we had covered how Dell is leveraging social media to create brilliant touch points for the customers. Dell had taken the Feedback 2.0 approach through social media. Dell told Bloomberg on Tuesday that it has earned an estimated $6.5 million in sales of PCs, accessories, and software, thanks to promotions on Twitter.Over the last three months, there has been a 23% increase in the number of people following Dell’s Tweet’s says Dell’s online unit vice president Manish Mehta. @DellOutlet is now followed by 14,71,000 tweeple (including many bots 
) . Dell has over 100 employees sending out tweets to the 1.7 million people it has following its DellOutlet account. Tweets range from special deals on PCs and accessories to help with tech support. And these have brought in $6.5 million in sales.
$6.5 million is not huge when compared to the total revenues of Dell, but it clearly states the fact how Dell has started the process of leveraging social media. With Twitter growing in India, at a rate experienced in the US a year back, Indian companies must start looking at social media and twitter in a more serious way.
For social media help, I would recommend people to get in touch with Aditya Prakash and Vikas Kumar on twitter.
You can also email them here and here.
Follow me on Twitter.
We are on twitter too. Follow us. Mail us here.
Related posts: