DEAR ARTISTS: Take These Marketing Gimmicks!



In a market where there are so god damned many legitimately great artists in certain mediums that it’s nigh-impossible to break through, artists of different mediums need to team up to strengthen one-another’s meta-narratives!

I am a part of a meta-collective best known as the PCP; a collection of comic artists, youtubers, illustrators, animators, and web personalities who run a podcast channel together, which is here:

On the strength of this collaboration, we just ran a massive kickstarter to fund a 10-day get-together where we will be producing as much content as we can in one place. I’ll be doing that for most of the rest of May:

Will this collaboration allow us the opportunity to create a breakthrough hit like we’ve never had before on our own? Watch the throne and find out!

This was basically an excuse to tap into all this shit that I was thinking about really hard back in 2009 when I thought Hatsune Miku was THE FUCKING FUTURE (and I was right). Tons and tons of people have collaborated like this in so many more unique ways than just what I talked about in this video. I’m going to make a ton more videos about the history of marketing in anime-related markets once I get back from Radcon.

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There are 33 comments

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  1. Tama

    As a musician I've really wanted to do this and I'm glad you put into words what I've been feeling. I follow a ton of artists online and I always wished that I could partner up with one to give my band and music a unique look rather than simply using photos or generic art for things like album covers, posters, advertisements, online avatars, etc. Of course I don't even have a band or any material recorded right now, so it's more of a dream at this point. Still, I'm making plans to correct that so who knows. I feel like it would be hard to make a connection like that though. Artists have a tough enough time making money as it is and I definitely don't have any money to pay up front, so it's literally forexposure.txt until we get successful enough for it to be self sustaining. Even if I did commission art on an as-needed basis it would suck to have that artist disappear or refuse to work further on the project, thus necessitating a change in artist and art style. And even if the artist did work for free and stick around for a partnership there's always the chance that our personalities and/or philosophies clash and the whole thing would fall apart. I don't know, it seems really hard.

  2. SpaceTooth

    This video is actually genius. Thank you so much for this. As someone who is about to go to college for art, this video really helped to change my outlook on how I plan to market myself

  3. WalterLiddy

    Good advice.  Too many people want to make their own thing or have total creative control of projects that are by their nature larger than that.  I know good musicians who could have a career scoring films, but they don't want to subordinate their work to a larger artwork.  But why not?  It can make you money, provide experience, get you connections, and help you build the career you DO want.  As a writer, I tried for a long time to find an artist to collaborate with on comics, and every single one acted like they were doing me a favor, or wanted pay, or wanted to re-write the work.  If you can contribute without being precious about control, you can build good collaborations.

  4. aggrah biggrace

    top 20 creators in Drawing & painting and the first mention is.. Mike Inel

    I see what they looking for. ( ͡° ͜ʖ ͡°)

  5. Samurai Reflection

    otaku don't be a guy to wait in the wings, you are a person who deserves to be making manga himself, been following your videos for a while now and you can still make them but I think you should get some sketch books and just dive in and learn it, you are way to analytical to not be doing this manga thing yourself, have fun, be happy, and don't overdue things and that goes double for all of you ok lol just saiyan.

  6. Max7238

    My brain was screaming throughout the video. So many of us could write a book on this subject, or submit a master's thesis on the culture of the medium…

    But, on topic, I'm an aspiring author. Sometime in 20 years, I'd like to also have developed a game. I can't do EITHER of those things on my own, because I need cover art, and I can't program (yet?). But I've studied the media I want to get into, and I've practiced my ass off at what I know how to do (which, right now, is book format prose and back-end value balance for a compelling game experience via tiny ass RPG-maker stuff my friends bring me to work on), but I will NEVER NOT idolize people like K, Ryo, you, Alex Roe, the creator of One Punch Man, Brent Weeks, Huke, and so on.

    I just wish self-promotion didn't make me feel like an asshole. I know what I'm capable of. I know a TON of people in this culture with me must be equally as capable, and certainly more-so than I, but we're all trapped in this sea of mediocre "what sells" bullshit that we never get the chance to show the world something new and interesting. I have to BEG "friends" to read even a chapter of my first novel as I write it. I've written 72k words since the start of last month! There is an unbelievable amount of talent hidden under the surface of the mainstream promotion, busting at the seams, and your work, not just this video, does fantastic work showcasing that fact in nearly every minute.

    I'm lucky enough that some nobody like me who happens to be an awesome artist took notice of me. Or rather, we took notice of each other back when she was starting to write like I was. We stayed friends, she shied away from writing to compose music and create visual art, and now she's agreed to be my illustrator and has done all my cover art. I firmly believe that, because of her stunning work on my behalf, any success my stories receive is in large part thanks to her.

    Thank you, as always, for the "Stella"r content.

  7. Dennis X

    A western internet artist who's done a masterful job of getting people hooked on his meta-narrative is Slugbox. He draws mostly draws monstergirl porn, but that is just the hook to get people to look at his other more important stuff. His art streams and his characters form the ctenophorae comic. He also doesn't give the fans everything they ask for. He just won't do certain things or do some things very sparsely. He's also got cosplayers of his characters.

    Shadman too, tho he's got less of the characters and people just cosplay as him.

    I'm trying to do similar with my steveman brand, but I still got a ways to go before my content to keep people around with is up to snuff.

  8. Cassie

    This is true. I’ve only done it two times, but I independently illustrated comics of jokes I liked on twitter and posted it under their tweet. Both times the original creators thanked me and the likes increased by 10 fold.

  9. noncanadian

    xD the constant unnecessary jumpcuts and shiki no uta at the end. Pretty sure digi mentioned somewhere that those are tried and true ingredients of a video that appeals to a broad audience. There's a joke there somewhere that I'm too high to make but I ain't mad^^ hope this video does inspire future artists, like it was intended to. Also hope this newfound inspiration doesn't manifest itself in the form of vapid homogenized content

  10. Kraft Work

    People collaborating usually ends up bad as the most popular person is often very controlling such as channel awesome and more than one podcast

  11. Filhaus

    I know it is not likely for you to read this comment because I write this quite late but still… the visual format of this video was amazing – the black-white-purple colouring, gentle lightening from behind and even the part when you were blured looked amazing! From my perspective using this kind of style in your videos would make me enjoy your videos even more.
    Great video btw.

  12. Snowy Fox

    > 12:44 Artists designing interesting cosplays in collaboration with costume makers and performers

    Dude, this is often exactly how furries work with fursuits. And, for many, it's a very successful business model.


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