Microreviews

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November 10, 2009
by admin
6 Comments

A pair of Jimmy Choos..

Very recently, (ok so February, 2009 to be precise), the name recognized world over, for its high-end and suave shoes and bags, Jimmy Choo opened its first ever stand alone store in India. According to a statement by Tamara Mellon, Founder & President of Jimmy Choo ltd, the company is planning around seven stores in India in the next five years! Continue reading

November 7, 2009
by ArchieIndian
5 Comments

Zappos.com – Delivering the ‘wow’ – everytime

And Zappos.com answers “We are ever evolving. If we want to continue to stay ahead of our competition, we must continually change and keep them guessing. They can copy our images, our shipping, and the overall look of our web site, but they cannot copy our people, our culture, or our service. As long as embracing constant change is a part of our culture, they will not be able to evolve as fast as we can.” Continue reading

November 3, 2009
by admin
4 Comments

Social Media – The Dell Way

Dell has always been known for its brilliant customer support and Social Media presence is customer support 2.0 for sure. Microreviews team thought to taking a dive into the web of Social Media created Dell. We must say that we have been blown away by their social media presence right from their website to their blog to their Facebook, Twitter, LinkedIn, Flickr and YouTube presence. Continue reading

November 1, 2009
by Vikash
11 Comments

Wal-Mart vs Target – their SMM campaign[Segment-Retail]

By the time Social Media gained its grounds, Wal-Mart was already big – big enough to have generated a lot of resentment,hate and criticism(particularly for its labor practices). Wal-Mart thought of clearing the air through the two-way platform that Social Media is. Continue reading

October 28, 2009
by admin
1 Comment

Now Yahoo Eyes Real Time Search Domain

Real time search or ‘social search’ as Google calls is getting hotter by the day in the web space. First Microsoft announced the Bing-Twitter-Facebook Integration deal. In a matter of days Google followed to launch ‘social search by tying up with twitter and other social networking sites. Now comes the turn of Yahoo, Continue reading

October 21, 2009
by admin
20 Comments

Social Media Presence of Indian Telecom Majors- Part 3- Website and Blog

So we move on in our journey to check the websites and blogs of the Indian telecom majors. Website and Blogs as you would all agree are definitely extremely important as a part of a company’s social media portfoilo. Continue reading

October 18, 2009
by admin
12 Comments

Social Media Presence of Indian Telecom Majors- Part 2- Twitter Presence

Twitter as explained in Plain English was meant to just tell “What are you doing?”. But the marketeres saw the Gold in it. It got used a publishing service and took the marketing world by a storm. So, Today the microreviews team set out to find how the Indian Telecom Majors are utilizing this service. Microreviews team has already reported in one of its posts how the Indian IT major Infosys Technology closed a deal on Twitter. Continue reading

October 16, 2009
by admin
9 Comments

Social Media Presence of Indian Telecom Majors- Part 1- Facebook Presence

The Indian Telecommunication Industry is considered one of the most competitive as well as most marketed industries in the world. Cheap rates and brilliant advertisement campaigns have become synonymous to Airtel, Vodafone and Tata Docomo.

Image courtsey: webguild.org
Image courtsey: webguild.org

So, with all this in mind Microreviews set out to check the social media( the in thing as they say) presence of the major telecom players in India. Continue reading