Microreviews

Apple Google Microsoft Tablets Search Facebook

November 25, 2009
by ArchieIndian
2 Comments

Microsoft vs Google – 2009 – Part 2 – Search, Email and IM

If the first post of the series had Microsoft dominating the traditional areas of computing, today we take a dive in to the Google dominated areas. While Google has continued to innovate in search, email and IM service, even Microsoft has come up with some solid innovations in these areas. Continue reading

November 24, 2009
by admin
7 Comments

The Insurance sector and Social media

Bajaj Allianz has just started to do a good job on twitter. It has been tweeting its ‘jiyobefikar’ youtube stream on twitter. It is trying to create some buzz through it’s alliance with the movie Paa. But, truly speaking they can do a much better job.

As unexpected as it might sound, LIC has been doing quite a good job on FB. It posts all the latest news related to LIC on Facebook. Though it is yet to have a Twitter handle, it has done a better job than the others. Continue reading

November 22, 2009
by ArchieIndian
1 Comment

Microsoft vs Google – 2009 – Part 1 – Operating systems and Documents

Google is trying to close in on Microsoft’s bread and butter (Google’s Chrome OS has been the talking point for quite some time now). Microsoft is not be left behind with Bing making it’s mark in the search space at-least in some niche areas. Continue reading

November 20, 2009
by admin
16 Comments

Baby care goes social

Social media is all about engaging your consumers. Pampers maintains club group called cafemom for expectant mothers where they get a chance to interact with each other and address common pregnancy questions and issues. In addition this they have a highly interactive twitter page. Continue reading

November 20, 2009
by ArchieIndian
11 Comments

Google Chrome OS – Put it up on your second computer – ‘A netbook I mean’

Google ChromeOS- Common Myths cleared
1 needs NETBOOK – true
2 replacement for windows- false
3 runs on all PC’s and MAC’s – false
4 You can everything on it – false
5 User data is synced with cloud – true
6 Source Code is out – true Continue reading

November 12, 2009
by admin
4 Comments

Royal Challengers Bangalore – Creating the online Buzz

Royal Challengers of Bangalore got it bang on by targeting the people who tend to influence the cricketing conversation going around the country. The people who follow cricinfo like their Bible, the people who would share every piece of cricket information they get on their Facebook profiles and twitter micro-blogs. What I mean to say, is that the Royal Challengers of Bangalore went the social media way. Continue reading

November 10, 2009
by admin
6 Comments

A pair of Jimmy Choos..

Very recently, (ok so February, 2009 to be precise), the name recognized world over, for its high-end and suave shoes and bags, Jimmy Choo opened its first ever stand alone store in India. According to a statement by Tamara Mellon, Founder & President of Jimmy Choo ltd, the company is planning around seven stores in India in the next five years! Continue reading